erika nj alperin

Writing Examples

In Work on December 18, 2012 at 6:56 pm

Below are a few links to some of my most recent blog posts and copy samples. For more please contact me at

Kazaana Blog- Making Sure those new BFFs stay BFs Forever 

Kazaana Blog- Five Technology Study Tips for Back to School

Crowd Science Company Manifesto

Crowd Science Launches MOB

Blue Sky Light Grid Green Policy

When Twitter (accidentally) Attacks

In Social on July 31, 2012 at 4:28 am

One of the bragging rights early adopters treasure is the ability to get your preferred name on a service. I am lucky enough to be @erika on Twitter, and as someone who works in the tech industry, it is definitely a plus to have my own name as my Twitter handle. Sure, I get the daily wrong tweets from people in other countries (mainly Indonesia), and I have gently corrected people when they have tweeted to the wrong Erika, but mostly, it’s no biggie.

Until tonight. And oh my, and it was a doozy of a mistake.

Oxygen decided to have a Bad Girl’s Club tweet-up and they tweeted out my name instead of the Erika they were talking about. Just for reference:

My Twitter Photo

Erika from BCG

Not Me

Now, did someone take the time to check to see if they had the right Erika on Twitter? My guess is no. It is one thing to get tweets from teens who clearly don’t know, or just don’t care that they have the wrong person, but a tv show that is trying to promote discussion online? That is just sloppy. I tweeted to @oxygen and @BGConOxygen, telling them that they had the wrong gal, and while I appreciated the new followers and all, being called a “punk bitch” and a “Barbie Killer” (WTF?) every couple seconds was starting to grate on my nerves. I have never watched Bad Girls Club, and perhaps this particular Erika deserves all the venom coming her way via my Twitter stream. Well, I am guessing she probably doesn’t, because few human beings do, but I know one thing- I sure as hell don’t.

Just a small selection of the tweets I received. Lovely.

Thankfully, some of the tweet-up participants noticed and tried to get Oxygen’s attention for me.

Thanks Danielle!

But to no avail. I suspect whomever writes the tweets for BGC (which, incidentally, I keep writing as BSG, being a nerd) puts them on a scheduler and no one on the East Coast is checking the replies. Let this be a lesson for all of us in social media to follow these Twitter commandments which I am just making up now:

When tweeting for your company:

One: Always check to see if you have the correct Twitter handle

Two: With great Twitter power, comes great Twitter responsibility. Use scheduling tools wisely (I am also looking at you, NRA),  because the world changes fast.

Three: If you’ve made a mistake, apologize quickly. Before the other party has the chance to write a blog post about it. (Ooops)

Let me introduce myself…

In Hello on February 9, 2011 at 5:49 pm

My name is Erika, and I would like to share my work with you. I am a marketing and community manager, an enthusiastic event planner, a prolific writer, and an overall pretty lovely person to be around. I read like it’s going to be made illegal soon, I never seem to run out of enthusiasm, and I love helping make other people’s ideas a reality. On this little blog of mine, you can learn a little more about me, see some of my work, and shoot me an email if you have any questions.